CEREAL BOXES
"CASCADIAN FARM ORGANIC GRANOLA"

When redesigning these boxes, there were several limitations that were imposed such as single type family, no patterns or gradients, and only one color other than black and white. The idea was to create a packaging system as simple as possible. In doing so, inspiration was pulled from retro packaging design in terms of type composition and color blocking. It was an effective experiment in the sense that when given so many constants, you become aware that there are still so many variations one can create without over designing.