In the heart of Manhattan's East Village, Sarita's Macaroni & Cheese has been a comforting staple in the community since 2006. Specializing in many simple yet delicious "macs," there is a perfect dish for everyone. All recipes are imagined and refined in-house, assuring every meal is made with the upmost consideration and passion. For rebranding, modern updates to SMAC'S classic icons were created to reflect the refined palette and handcrafted care of this neighborhood favorite.